By Owen Reyes · Republished 2026-05-16 · Originally reported by Richard Horgan on FishbowlLA, May 2013
In mid-May 2013, Deadline.com’s Pete Hammond produced an opening-night-at-Cannes piece on The Great Gatsby’s festival debut. The original FishbowlLA framing flagged a specific editorial-methodology issue. TheWrap had Alonso Duralde’s parallel coverage; the Drudge Report boost amplified the broader Cannes-press cycle.
Then
Pete Hammond had been one of Deadline’s most-bylined awards-and-festival columnists for years. His Cannes coverage portfolio had been substantively built around the festival’s opening-night events.
The Great Gatsby — Baz Luhrmann’s 3D adaptation starring Leonardo DiCaprio, Carey Mulligan, and Tobey Maguire — had been the 2013 Cannes opening-night film.
The substantive editorial-methodology question the original FishbowlLA piece raised was the kind of trade-press editorial-standards critique that periodically gets raised in competitive coverage cycles.
Alonso Duralde at TheWrap was operating at a substantial subsequent trade-press operation. TheWrap — Sharon Waxman’s post-LA Times venture, founded in 2009 — had become one of the more substantive entertainment-trade-press operations across the 2010s.
Richard Horgan’s FishbowlLA framing was characteristically wry.
Now
Pete Hammond has continued at Deadline.com across the post-2013 interval.
The Great Gatsby had a mixed commercial reception (about $353 million worldwide on a $105 million budget). Baz Luhrmann has continued in film-and-television directing work; his 2022 Elvis produced substantial subsequent awards and commercial recognition.
TheWrap has continued operating across the post-2013 years.
Alonso Duralde has continued in film-and-television criticism across multiple subsequent outlets.
The 2020 Penske consolidation of Deadline-and-Variety substantially reduced one axis of competitive friction; the post-2020 subscriber-newsletter trade-press ecosystem has substantially reshaped the broader competitive dynamic.
The 2013 piece reads now as a documented moment of trade-press editorial-cadence-and-methodology critique — captured before the Penske consolidation substantially restructured the broader competitive context.
Original report archived on the Wayback Machine.