By Owen Reyes · Republished 2026-05-20 · Originally reported by Richard Horgan on FishbowlLA, 2012
A routine April 2012 masthead item from FishbowlLA captured The Hollywood Reporter staffing up its website during the Janice Min expansion years.
Then
THR.com announced that Seth Abramovitch had been appointed deputy editor, while Erin Carlson and Jordan Zakarin joined as staff editors. The site also promoted Jethro Nededog to senior reporter, covering television for the Live Feed blog after earlier stints at the LA Times and zap2it.com.
The new hires arrived with digital-native pedigrees. Abramovitch had once edited Defamer alongside Mark Lisanti, helped relaunch Movieline and contributed to Gawker; Carlson came from the Associated Press, where she had covered television; Zakarin had been an entertainment editor and reporter at The Huffington Post.
Editorial director Janice Min framed the round of hiring around their online-journalism backgrounds, calling their ‘diverse backgrounds in online journalism’ an asset as THR.com kept expanding — a tidy statement of the strategy driving the title’s build-out.
Now
Seth Abramovitch made the most lasting mark of the group, becoming a longtime senior writer at The Hollywood Reporter known for deeply reported features and Hollywood-history pieces — a digital hire who became one of the print magazine’s signature bylines.
The others moved on the way digital-media careers of that era tended to: Erin Carlson turned to books, including a history of the modern romantic comedy, while Jordan Zakarin continued reporting on entertainment and culture across several outlets.
The larger story is the build-out itself. The aggressive 2012 hiring captured here was part of an expansion that consolidation later reversed; The Hollywood Reporter now operates inside the Penske Media–Eldridge venture, in a trade-press economy with far fewer staff jobs to announce.
Original report archived on the Wayback Machine.