By Owen Reyes · Republished 2026-05-16 · Originally reported by Richard Horgan on FishbowlLA, March 2011
In late March 2011, FishbowlLA picked up a Greg Hernandez piece in the LA Business Journal that ran the business numbers on the relaunched Hollywood Reporter — the glossy weekly magazine that Janice Min had built from the ashes of the discontinued daily trade.
Then
The Hollywood Reporter’s 2010 relaunch had been one of the boldest bets in recent trade-press history. After the daily print trade was discontinued, the publication had been rebuilt under Janice Min as a weekly glossy consumer-style magazine, with substantial editorial and production investment.
Greg Hernandez’s “costs cover” piece examined the economics of the relaunch — the production expense of the glossy weekly format against the advertising-and-circulation revenue it was generating.
Now
The Janice Min relaunch turned out to be substantially successful as an editorial repositioning — the glossy weekly became one of the most-cited entertainment-trade publications of the 2010s. Min left in 2017 to launch Ankler Media.
The 2011 piece reads now as a small documented moment of the business-press examining the business of the trade press — captured before the relaunch’s substantial subsequent success had fully demonstrated the glossy-weekly bet would pay off.
Original report archived on the Wayback Machine.