By Owen Reyes · Republished 2026-05-16 · Originally reported by Richard Horgan on FishbowlLA, March 2011
In mid-March 2011, FishbowlLA covered Prometheus Global Media — the parent company of The Hollywood Reporter — discounting a New York Post story about its leadership.
Then
Prometheus Global Media was the holding company that owned The Hollywood Reporter, Billboard, and other entertainment-trade properties — assets spun out of the broader Nielsen Business Media portfolio and acquired by an investor group including Guggenheim Partners.
Richard Beckman was Prometheus Global Media’s CEO. The recursive element — a trade-press parent company managing a Post story, covered by a trade-press blog — was characteristically the kind of media-covering-media texture FishbowlLA specialized in.
Now
Prometheus Global Media was renamed Guggenheim Digital Media in early 2013. The Hollywood Reporter and Billboard were eventually part of the portfolio that Penske Media acquired and consolidated — the 2020 Penske acquisition bringing THR into the same ownership as Variety and Deadline.
The 2011 piece reads now as a small documented moment of the complex, multi-stage ownership history of The Hollywood Reporter’s parent company.
Original report archived on the Wayback Machine.