By Owen Reyes · Republished 2026-05-16 · Originally reported by Richard Horgan on FishbowlLA, January 2013
In mid-January 2013, FishbowlLA covered a corporate rebrand: The Hollywood Reporter’s parent company, Prometheus Global Media, was getting a new name — Guggenheim Digital Media — and a new leader, former Yahoo and Fox Interactive Media executive Ross Levinsohn.
Then
The January 2013 rebrand reflected Guggenheim Partners’ consolidation of its position in the entertainment-trade-media assets. Ross Levinsohn was a substantial digital-media executive whose career had included senior roles at Fox Interactive Media and a high-profile interim-CEO stint at Yahoo.
Now
The Guggenheim Digital Media identity did not last long. The entertainment-trade assets went through further reorganization before the 2020 Penske Media acquisition consolidated The Hollywood Reporter alongside Variety and Deadline.
The 2013 piece reads now as a small documented moment in the remarkably complex ownership history of The Hollywood Reporter.
Original report archived on the Wayback Machine.