By Owen Reyes · Republished 2026-05-16 · Originally reported by Richard Horgan on FishbowlLA, February 2012

In mid-February 2012, FishbowlLA picked up a Mediabistro AvantGuild “So What Do You Do?” interview with Janice Min — the editor who had rebuilt The Hollywood Reporter. The original framing pulled out a detail about Min and Twitter: an account had been created in her name, but she told Mediabistro she didn’t actually use it.

Then

By February 2012, Janice Min was roughly two years into the project of rebuilding The Hollywood Reporter — the relaunch of the discontinued daily trade as a glossy weekly consumer-style magazine. Min had come from Us Weekly.

The Twitter detail captured a particular early-social-media moment, when the expectation that media-industry leaders would personally use the platforms was still forming.

Now

Janice Min’s Hollywood Reporter relaunch is now widely regarded as one of the most successful trade-press repositionings of the 2010s. She ran THR until 2017, then launched Ankler Media — The Ankler newsletter and the broader Ankler operation.

The 2012 piece reads now as a small documented snapshot of Janice Min mid-rebuild.


Original report archived on the Wayback Machine.