By Owen Reyes · Originally reported by Richard Horgan (2011) · Wayback archive →
In mid-October 2011 The Hollywood Reporter launched FASHtrack — a new print-and-online fashion column under contributing editor Elizabeth Snead and writer Merle Ginsberg. The launch fit the broader Janice Min strategy of building THR.com vertical by vertical, with fashion as one of the post-relaunch beats.
Then
THR’s fashion coverage had been growing under Min for the prior year. The Power Stylists list had become a recognized awards-season franchise. FASHtrack was meant to consolidate the fashion editorial under named contributors and a recurring column format.
Now
The FASHtrack column did become a recurring fixture in THR’s editorial mix for years after the 2011 launch. The fashion-and-style vertical THR built around it has remained one of the trade’s most-profitable verticals through the decade and a half since. Erin Weinger’s eventual February 2013 hire as Style Editor was part of the broader expansion. The Style franchise at THR has continued through the PMC acquisition era and remains structurally one of the things that distinguishes THR from the more business-news-focused Variety and Deadline.
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